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王传福：汽车电动化正迎来消费“爆点”发表时间：2018-10-09 00:00作者：黄春棉 导读： “中国在持续推进城市化，这是国家战略。城市化带动了电动车和立体交通的发展，它们是解决城市污染和拥堵的方法，比亚迪做电动车、做云轨，是对美好城市生活的贡献。”比亚迪公司董事局主席王传福说。 “ZHONGGUOZAICHIXUTUIJINCHENGSHIHUA，ZHEISHIGUOJIAZHANLVE。CHENGSHIHUADAIDONGLEDIANDONGCHEHELITIJIAOTONGDEFAZHAN，TAMENSHIJIEJUECHENGSHIWURANHEYONGDUDEFANGFA，BIYADIZUODIANDONGCHE、ZUOYUNGUI，SHIDUIMEIHAOCHENGSHISHENGHUODEGONGXIAN。”BIYADIGONGSIDONGSHIJUZHUXIWANGCHUANFUSHUO。
BIYADIGONGSIDONGSHIJUZHUXIWANGCHUANFU 8YUE22RI，ZAISHENZHENSHIPINGSHANQUBIYADIZONGBU，GONGSIDONGSHIJUZHUXIWANGCHUANFUYUDAOFANGMEITIZUOTAN，ZAITANDAODIANDONGCHEHE“YUNGUI”XIANGMUSHI，ZHEIWEIHENSHAOYUMEITIGOUTONGDE“JISHUXINGCHUANGYEZHE”，GENGXIHUANYONGSHUJUHESHILISHUOHUA。 从车轮到轨道 “云轨”落地生花 BUDAOYINIANQIAN，ZAISHENZHENPINGSHANBIYADIZONGBU，“YUNGUI”XIANGMUQUANQIUSHOUFA，ZHEISHIBIYADIZHENDUISHIJIEGEGUOCHENGSHIYONGDUWENTITUICHUDEZHANLVEXINGJIEJUEFANGAN，SHICHENGSHIJUMINWEILAIBIANJIECHUXINGDEXINXINGJIAOTONGGONGJU。 JUWANGCHUANFUJIESHAO，“YUNGUI”XIANGMUCONGTUIJINYILAI，DEDAOLEGUONEIWAIDUOGECHENGSHIZHENGFUBUMENDEGUANZHU，JINNIAN9YUEFEN，SHOUGEGUONEICHENGSHI“YUNGUI”XIANGMUJIANGZAIYINCHUANLUOCHENG。CIWAIJULEJIE，BIYADI“YUNGUI”XIANGMUYEHUODELEFEILVBINDEQINGLAI，SHUANGFANGYIQIANSHUXIANGGUANHEZUOXIEYI。
BIYADI“YUNGUI” “CONGQUNIAN10YUEFEN（YUNGUI）TUICHUYIHOU，QUANGUOXIANZAIYOUWULIUSHIGECHENGSHIDOUZAIYUNNIANGJIANSHE，JINNIANNIANDIDAGAIYOU5GEDACHENGSHIKAISHIJIANCHENG，MINGNIANDAGAIYOU10-20GECHENGSHIKAISHIQIATAN、JIANSHE。”WANGCHUANFUJIESHAOSHUO，“TANENGKUAISUGAISHANJIAOTONGYONGDU，TISHENGCHENGSHIXINGXIANG，GAISHANCHENGSHIHUANJING。” GAIGEKAIFANGYILAI，ZHONGGUOJINGLIZHESHIJIELISHISHANGGUIMOZUIDA、SUDUZUIKUAIDECHENGZHENHUAJINCHENG。RENKOUDEKUAISUJIJU，TUIDONGLEJINGJIDEKUAISUFAZHAN，YEDAILAILEJIDONGCHEDEXUNMENGZENGZHANG，2000NIANZHI2015NIAN，ZHONGGUOJIDONGCHEZENGZHANGJIN20BEI。SHUJUXIANSHI，GEDACHENGSHIMEINIANJIDONGCHEZENGSU15%，DAOLUZENGSUJIN1%。GUODUYILAIQICHEDECHUXINGFANGSHIJIANGMIANLINQIANSUOWEIYOUDETIAOZHAN。 对严峻的形势，必须给路面做减法，往地下或者低空发展，从“车轮上的城市”转变为“轨道上的城市”，大力发展立体化轨道交通。 “‘YUNGUI’ZUOWEIZHONGXIAOYUNLIDEGUIDAOJIAOTONGCHANPIN，KEYUXIANYOUDEGONGGONGJIAOTONGXITONGCHONGFENJIEHE，BANGZHUDAZAODIXIA、DIMIANHEKONGZHONGDELITIHUAJIAOTONGWANGLUO，JIEJUEDAZHONGCHUXINGDE‘ZUIHOUYIGONGLI’NANTI。”WANGCHUANFUSHUO。 JULEJIE，BIYADI“YUNGUI”SHUYUZHONGXIAOYUNLIDEGUIDAOJIAOTONG，ZONGHEYOUSHITUCHU：ZAOJIAJINWEIDITIEDE1/5；JIANSHEZHOUQIJINWEIDITIEDE1/3；PAPONENGLIQIANG，ZHUANWANBANJINGXIAO；ZAOYINDI，KECONGCHENGSHIJIANZHUQUNZHONGCHUANGUO，QIAOLIANGTONGTOU，DULILUQUAN，JINGGUANXINGHAO，NENGHENHAOSHIYINGCHENGSHISHENGTAIHUANJING。 ZHENGSHIJIYUYISHANGDEZHANLVESIKAO，BIYADIZUJIAN1000DUORENDEYANFATUANDUI，LISHI5NIAN，LEIJITOURU50YIYUAN，CHENGGONGDAZAO“YUNGUI”，“ZAIMANZURENMENANQUAN、KUAIJIE、SHUSHICHUXINGDETONGSHI，GUIDAOJIAOTONGSHIYIGEGAOMENJIANDEXINGYE，ZHONGGUOHAIMEIYOUMINYINGQIYESHEZUGUIDAOJIAOTONGDEXIANLI，BIYADIYAOGANXIANGGANPIN，GANWEITIANXIAXIAN。” 双模路线更务实 期待电动车消费“爆点” “ZHENGRUDAJIAKANDAODE，ZHONGGUOZHENGZAIFASHENGYICHANGBIANGE，NEIJIUSHIQUANMIANDIANDONGHUA，ZHEIZAIGONGJIAOLINGYULVXIANKAISHI，YUJIDAO2019NIAN，ZHONGGUODEGONGJIAOCHEZENGLIANG，JIANGYOU90%SHIDIANDONGCHE。”WANGCHUANFUSHUO，“BUJINRUCI，SIJIACHELINGYU，QICHEDIANDONGHUAZHENGYINGLAIXIAOFEI‘BAODIAN’。” 其实，比亚迪作为一个民营企业，在发展方面，一直较为务实，从它大力推进“双模”技术就能看出，比亚迪更希望从消费者和市场的逻辑，让新能源汽车真正“火”起来。
SONGDMHUODESHICHANGQINGLAI JUBIYADIQICHEXIAOSHOUYOUXIANGONGSIZONGJINGLISHUYOUXINGJIESHAO，SONGDMMUQIANSHOUDAOSHICHANGQINGLAI，YOUQISHIZAIFEIXIANGOUCHENGSHI，YEHUODELEXIAOFEIZHERENKE，“ZAISHICHANGZHONG，ZHENGCHENGXIANCHUXINDEGEJU，MUQIANZAISHOUDEBIYADIXINNENGYUANQICHE，BEIJING、SHANGHAIHESHENZHENDENGXIANGOUCHENGSHIDEZHANBIYIBUZUYIBAN。” 从2008年开始，比亚迪推出第一代DM(双模)车型开始，插电式混动技术逐步得到消费者的青睐，它一方面提升了传统燃油车的经济性，另一方面也克服了纯电动车过分依赖配套举措的瓶颈。 SUIZHEDIERDAIDMJISHUDETUICHU，YIQINDM“DATOUZHEN”，BAOKUOTANG、SONG、YUANDENGDUOKUANXINPINGTAICHEXING，XIANGJIWENSHI。JIEZHIMUQIAN，BIYADIZAIXINNENGYUANQICHELINGYU，YIZHIBAOCHIZHEXIAOLIANGLINGXIANDEYOUSHI，ZHEIYUQIWUSHIDEJISHULUXIAN，SHIFENBUKAIDE。DANGRAN，ZAICHUNDIANDONGFANGMIAN，BIYADIYEYOUBUSUDEBIAOXIAN，BAOKUOe6、e5、QINEV300、SONGEV300DENGCHEXING，ZAICHUZUCHE、SIRENGOUCHEDENGSHICHANG，YEYOUHENGAODESHICHANGZHANBI。 目前来看，比亚迪的终端价格在17万元以上，占据了市场的中高端份额，形成了一定的差异化竞争能力。谈及接下来的市场布局，王传福表示：将在明年推出A0\A00级纯电动产品，预计价格在10万块钱以内。“希望在新能源方面，行业内企业彼此良性互动，共同带动和迎来新能源汽车的消费‘爆点’”。 |
